Landing Page A/B Testing
Landing page optimization is crucial for maximizing your PPC conversion and ROI.
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Landing Page A/B Test Variables and Best Practices:
- Headline: Attention-grabbing SEO friendly title
- Sales Copy: Compelling writing that builds reader interest
- Video / Image: Eye candy that sums up sales copy
- Offer: Incentive for someone to opt-in or buy
- Trust Indicators: Affirmation of legitimate business, such as a money back guarantee or endorsement
- Testimonials / Reviews: Recommendations from past customers
- Call-to-Action (CTA): Preferred manner you want prospects to proceed with a transaction or sale such as a number to call or button to click
- Form: Set of fields to collect contact information or payment from a prospect.
